Strategy from data
- Audience and competitor research
- Platform choice based on where your buyers actually are
- Content themes and a posting calendar tied to business goals
Why it matters now
Social is where buyers check you out
- People look at your social profiles to judge whether you're active, credible and real.
- Social platforms are now search engines for many younger buyers.
- Paid social can put you in front of very specific audiences at a sensible cost.
But posting for the sake of posting doesn't grow a business. Every post and ad needs a job.
Three pillars
How we run your social
Content that earns attention
- Platform-native posts, short-form video concepts and captions
- A consistent brand voice and look
- Content built around real customer questions (which also feeds your AEO)
Paid social that performs
- Campaigns on Meta (Facebook & Instagram), LinkedIn and TikTok
- Audience targeting, retargeting and lookalikes
- Creative testing and budget optimisation
The Integ Connect edge
Don't let DMs go cold
A social lead who waits hours for a reply usually doesn't wait at all. Aria can pick up enquiries from your social campaigns instantly, continue the conversation on WhatsApp or SMS, and hand off to your team or book a call.
How we work
Our social process
Audit & strategy
Profiles, content, competitors and audience.
Content plan
Themes, formats and a monthly calendar for your approval.
Create & publish
Content production and scheduling.
Community management
Monitoring and replying to comments and messages.
Paid campaigns
Targeted ads and retargeting (optional).
Report & refine
Monthly insights on reach, engagement and enquiries.
What you get
Deliverables
- Social media audit and strategy
- Monthly content calendar
- Post design, copy and short-form video concepts
- Scheduling and publishing
- Community management
- Paid social campaign management (optional)
- Social lead routing to Aria (optional)
- Monthly performance report
Accountability
How we'll measure your results
We'd rather show you numbers than promise them. Every engagement starts with a baseline, so you can see exactly what changed and why.
Baseline first
Before we touch anything, we record where you stand today: rankings, AI mentions, traffic, leads, reviews, or cost per lead, depending on the service.
Plain-English monthly report
What we did, what moved, what didn't, and what we're doing next. No 40-page PDF of vanity metrics.
Leads, not just clicks
Where Aria is connected, we report on conversations and bookings, not only visits.
A named person
You always know who is working on your account and how to reach them.
FAQ
Social media questions, answered
Which platforms should my business be on?
Wherever your buyers spend time. That's often Facebook and Instagram for local and consumer businesses, LinkedIn for B2B, and TikTok for younger audiences. We'll recommend a focused mix rather than spreading you thin.
Do you create the content?
Yes. We plan, write and design posts, and can produce or direct short-form video. You approve everything before it goes live.
How often will you post?
It depends on the platform and your goals. We agree a realistic posting rhythm in your plan. Consistency matters more than volume.
Is organic social enough, or do I need ads?
Organic social builds trust and community; paid social drives predictable reach and leads. Most businesses get the best results from a mix.
How do you measure success?
Beyond likes and followers, we track clicks, enquiries, and where possible booked conversations and sales.
Is the ad budget included in your fee?
No. Ad spend is paid directly to the platform and is separate from our management fee.