How quickly does PPC produce leads?
Campaigns can start generating enquiries within days of launch. The first few weeks are also a learning period while we refine targeting and bids.
How much should I spend on ads?
It depends on your industry, location and goals. We'll recommend a starting budget after the working session. Your ad spend is paid directly to Google or Microsoft and is separate from our management fee.
Do I own my ad account?
Yes. The account and all its data belong to you.
Which platforms do you manage?
Google Ads (Search, Performance Max, YouTube) and Microsoft Advertising. For social ads, see Social Media Marketing; for display, video and streaming TV, see Programmatic Advertising.
What if I already have someone running my ads?
We can audit your current account and show you where spend is being wasted before you decide anything.
Do I need Aria to run PPC with you?
No, but we recommend it. Converting more of the clicks you already pay for is usually the fastest way to lower your cost per lead.
Clicks are getting more expensive. Wasted clicks cost the most.
- Cost per click keeps rising in most industries.
- Automated ad platforms will happily spend your budget on low-quality traffic if no one's watching.
- Most paid visitors leave landing pages without making contact.
The fastest way to improve PPC is often not more budget. It's converting more of the clicks you already pay for.
How we run paid search
Precise targeting
- Keyword and intent research focused on buyers, not browsers
- Location targeting down to the areas you actually serve
- Negative keywords and exclusions to cut wasted spend
Smart optimisation
- Bid strategies tuned to your real conversion data
- Ongoing ad copy and landing page testing
- Budget shifted toward what's working, weekly
Visibility where search is going
- Campaigns that appear alongside AI Overviews and AI-powered search results
- Ads written for conversational and voice-style queries
- Search campaigns that support your SEO and AEO work, not compete with it
Every paid click lands on a live conversation
We connect Aria to your campaign landing pages. Instead of a form most people ignore, paid visitors can chat, call or video in the moment they're interested, with a real person or with AI that can qualify and book. That's how we manage to cost per booked conversation, not cost per click.
Our PPC process
- Account audit. For existing accounts: where spend is leaking and what's working.
- Strategy & structure. Campaigns, keywords, audiences and budget plan.
- Landing pages. Focused pages with Aria connected (or optimisation of your existing ones).
- Conversion tracking. Calls, chats, forms and bookings tracked properly from day one.
- Launch & optimise. Weekly optimisation, monthly strategy review.
Deliverables
- PPC account audit (for existing accounts)
- Keyword, competitor and audience research
- Campaign build on Google Ads and/or Microsoft Ads
- Ad copy and extensions
- Landing page recommendations or builds, with Aria connected
- Full conversion tracking setup
- Weekly optimisation
- Monthly performance report focused on cost per lead and per booking
How we'll measure your results
We'd rather show you numbers than promise them. Every engagement starts with a baseline, so you can see exactly what changed and why.
- Baseline first. Before we touch anything, we record where you stand today: rankings, AI mentions, traffic, leads, reviews, or cost per lead, depending on the service.
- Plain-English monthly report. What we did, what moved, what didn't, and what we're doing next. No 40-page PDF of vanity metrics.
- Leads, not just clicks. Where Aria is connected, we report on conversations and bookings, not only visits.
- A named person. You always know who is working on your account and how to reach them.
Be one of our first success stories
We're building our services portfolio one client at a time, and we're open about it. We're taking on a small number of founding clients who get:
- Preferred founding rates for the first engagement term
- Senior, hands-on attention. You work directly with the people doing the work
- Aria included on your campaign landing pages for the length of the engagement, so you can see the full "found + converted" model in action
What we ask in return: if we get you results, you let us share them as a case study (you approve the final version, and we can keep it anonymous if you prefer).
Limited places. Places are offered after a short working session to make sure we're a good fit.
Ready to be the business that gets chosen?
Book a working session. We'll look at how you show up in search and AI today, where you're losing people, and what we'd fix first. You'll leave with a clear next step, whether or not you work with us.
Get a free AI Visibility Check, or book a working session.