The right audience
- Targeting by interests, behaviour, location, demographics and buying intent
- Retargeting past visitors and lookalike audiences
- Brand-safety controls so your ads appear in the right places
Why it matters now
The customer journey is no longer one channel
A buyer might see you on a news site, watch your video on a streaming app, hear your ad on a podcast, and then search your name. Without a joined-up approach:
- The right audiences never see your message
- Budget is wasted on people who will never buy
- Your brand feels disconnected from one channel to the next
What's included
Programmatic channels we run
Display ads. Visual placements across quality websites and apps.
Online video (OLV). Video ads on websites, apps and video platforms.
Connected TV (CTV). TV-quality ads on streaming services and smart TVs.
Audio. Ads on podcasts and music streaming.
Native ads. Ads that blend naturally into the content around them.
Geo-targeting. Localised messaging for the areas you serve.
Retargeting. Reconnecting with people who already visited your site.
Three pillars
How we make programmatic work
The right message
- Creative tailored to each channel and audience
- Sequenced messaging across the customer journey
- Continuous creative testing
Clear results
- Transparent reporting on reach, engagement and conversions
- Budget moved to the best-performing audiences and placements
- Programmatic planned alongside your search, social and SEO
The Integ Connect edge
Awareness that turns into action
Programmatic builds awareness at scale. When those viewers finally visit your website, Aria is waiting to start a conversation, so the demand your ads create doesn't leak away at the last step.
How we work
Our programmatic process
Discovery
Goals, audiences, markets and budget.
Strategy
Channel mix, audience plan and creative brief.
Activation
Campaign launch across the selected channels.
Optimisation
Ongoing refinement using audience and performance data.
Reporting
Transparent results and recommendations.
What you get
Deliverables
- Audience and channel strategy
- Campaign setup across display, video, CTV, audio and native
- Geo-targeting and retargeting setup
- Creative guidance and ad versions for each channel
- Brand-safety and frequency controls
- Conversion tracking
- Monthly reporting and strategy review
Accountability
How we'll measure your results
We'd rather show you numbers than promise them. Every engagement starts with a baseline, so you can see exactly what changed and why.
Baseline first
Before we touch anything, we record where you stand today: rankings, AI mentions, traffic, leads, reviews, or cost per lead, depending on the service.
Plain-English monthly report
What we did, what moved, what didn't, and what we're doing next. No 40-page PDF of vanity metrics.
Leads, not just clicks
Where Aria is connected, we report on conversations and bookings, not only visits.
A named person
You always know who is working on your account and how to reach them.
FAQ
Programmatic questions, answered
What is programmatic advertising?
It's the automated, data-driven buying of ad space across websites, apps, streaming TV, video and audio, so your ads reach specific audiences instead of broad, untargeted placements.
What's the difference between programmatic and display advertising?
Display is an ad format (banners and visual ads). Programmatic is the technology used to buy and target ads. Display is one of many formats you can buy programmatically.
Is programmatic only for big brands?
No. With precise geo and audience targeting, smaller and local businesses can run efficient campaigns too.
What budget do I need?
Programmatic works best with a meaningful monthly budget and enough time to optimise. We'll recommend a starting level and campaign length in your proposal.
How long should a campaign run?
We generally recommend at least three months so there's enough data to optimise properly.
Can programmatic generate leads, not just awareness?
Yes, especially through retargeting and intent-based audiences, and even more so when your website converts visitors with Aria.