Entity clarity
AI needs to know exactly who you are.
- One consistent description of your business everywhere
- Organization and Service schema that ties it together
- Clear "about", service and location information on your site
Why it matters now
AI is already talking about you, or about your competitors
Generative AI tools don't just list websites. They summarise, compare and recommend. If the information they find about you is thin, inconsistent or outdated:
- They describe you incorrectly, or not at all
- They recommend better-documented competitors instead
- They repeat old or negative information
AI tools tend to favour brands that are well documented and consistently described across the web. The earlier you build that recognition, the harder it is for competitors to catch up.
Three pillars
How we build AI recognition
AI readiness
Your website should be easy for machines to read and use.
- Clean structure, fast pages and open access for AI crawlers
- An
llms.txtfile and machine-friendly content summaries - Readiness for emerging standards like WebMCP, which lets AI agents interact with your site directly
Authority & mentions
AI trusts what others say about you.
- Coverage on directories, industry sites and publications AI tools draw from
- Consistent, positive review signals
- Expert content that other sites reference
The Integ Connect edge
AI recommends you. Aria takes it from there.
When an AI assistant sends someone your way, they arrive pre-sold and ready to ask questions. Aria is already on the page to answer them by chat, voice or video, and it can hand off to your team or book the meeting.
How we work
Our GEO process
AI perception audit
We ask the major AI tools about your business, category and competitors, and record exactly what they say.
Entity & structure fixes
We align your website, schema and profiles so AI has one clear, consistent picture.
AI readiness build
Crawler access,
llms.txt, content summaries and WebMCP readiness.Authority expansion
We increase your presence on the sources AI tools rely on.
Monitor & adapt
Monthly re-testing across platforms, because AI models keep changing.
What you get
Deliverables
- AI perception audit across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews
- Competitor comparison: who AI recommends and why
- Entity and brand-description alignment
- Schema and AI-readiness implementation (including
llms.txt) - WebMCP readiness review
- Authority and mention-building plan
- Monthly AI visibility tracking
Accountability
How we'll measure your results
We'd rather show you numbers than promise them. Every engagement starts with a baseline, so you can see exactly what changed and why.
Baseline first
Before we touch anything, we record where you stand today: rankings, AI mentions, traffic, leads, reviews, or cost per lead, depending on the service.
Plain-English monthly report
What we did, what moved, what didn't, and what we're doing next. No 40-page PDF of vanity metrics.
Leads, not just clicks
Where Aria is connected, we report on conversations and bookings, not only visits.
A named person
You always know who is working on your account and how to reach them.
FAQ
GEO questions, answered
What is Generative Engine Optimization?
GEO is the practice of improving how generative AI tools understand, describe and recommend your business, so you're included and represented accurately when people ask them for advice.
How is GEO different from SEO?
SEO aims to rank pages in search results. GEO aims to influence the answers AI tools write. They share foundations (good content, clean structure, authority), but GEO also focuses on entity consistency, AI crawler access and third-party mentions.
What is AI readiness?
It's making sure your website can be accessed, understood and used by AI systems: clear structure, schema, crawler permissions and machine-readable summaries.
What is WebMCP?
WebMCP is an emerging web standard that lets AI agents understand and take actions on a website, like checking availability or starting a booking. We make sure your site is ready as support grows.
Will GEO affect my current SEO?
Yes, in a good way. Clearer content, better structure and stronger authority help your traditional rankings too.
How soon will we see results?
Early improvements often appear within a few months. Because AI tools update at different speeds, recognition keeps building over time. We track it monthly so you can see the trend.