Control how AI describes your business

When someone asks ChatGPT, Gemini or Perplexity for a recommendation in your space, AI forms an opinion about you. GEO makes sure it's accurate, favourable and current.

What is Generative Engine Optimization?

GEO is the practice of improving how generative AI tools understand, describe and recommend your business, so you're included and represented accurately when people ask them for advice.

How is GEO different from SEO?

SEO aims to rank pages in search results. GEO aims to influence the answers AI tools write. They share foundations (good content, clean structure, authority), but GEO also focuses on entity consistency, AI crawler access and third-party mentions.

What is AI readiness?

It's making sure your website can be accessed, understood and used by AI systems: clear structure, schema, crawler permissions and machine-readable summaries.

What is WebMCP?

WebMCP is an emerging web standard that lets AI agents understand and take actions on a website, like checking availability or starting a booking. We make sure your site is ready as support grows.

Will GEO affect my current SEO?

Yes, in a good way. Clearer content, better structure and stronger authority help your traditional rankings too.

How soon will we see results?

Early improvements often appear within a few months. Because AI tools update at different speeds, recognition keeps building over time. We track it monthly so you can see the trend.

AI is already talking about you, or about your competitors

Generative AI tools don't just list websites. They summarise, compare and recommend. If the information they find about you is thin, inconsistent or outdated:

They describe you incorrectly, or not at all
They recommend better-documented competitors instead
They repeat old or negative information

AI tools tend to favour brands that are well documented and consistently described across the web. The earlier you build that recognition, the harder it is for competitors to catch up.

How we build AI recognition

Entity clarity AI needs to know exactly who you are.

One consistent description of your business everywhere
Organization and Service schema that ties it together
Clear "about", service and location information on your site

AI readiness Your website should be easy for machines to read and use.

Clean structure, fast pages and open access for AI crawlers
An llms.txt file and machine-friendly content summaries
Readiness for emerging standards like WebMCP, which lets AI agents interact with your site directly

Authority & mentions AI trusts what others say about you.

Coverage on directories, industry sites and publications AI tools draw from
Consistent, positive review signals
Expert content that other sites reference

AI recommends you. Aria takes it from there.

When an AI assistant sends someone your way, they arrive pre-sold and ready to ask questions. Aria is already on the page to answer them by chat, voice or video, and it can hand off to your team or book the meeting.

Our GEO process

AI perception audit. We ask the major AI tools about your business, category and competitors, and record exactly what they say.
Entity & structure fixes. We align your website, schema and profiles so AI has one clear, consistent picture.
AI readiness build. Crawler access, llms.txt, content summaries and WebMCP readiness.
Authority expansion. We increase your presence on the sources AI tools rely on.
Monitor & adapt. Monthly re-testing across platforms, because AI models keep changing.

Deliverables

AI perception audit across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews
Competitor comparison: who AI recommends and why
Entity and brand-description alignment
Schema and AI-readiness implementation (including llms.txt)
WebMCP readiness review
Authority and mention-building plan
Monthly AI visibility tracking

How we'll measure your results

We'd rather show you numbers than promise them. Every engagement starts with a baseline, so you can see exactly what changed and why.

Baseline first. Before we touch anything, we record where you stand today: rankings, AI mentions, traffic, leads, reviews, or cost per lead, depending on the service.
Plain-English monthly report. What we did, what moved, what didn't, and what we're doing next. No 40-page PDF of vanity metrics.
Leads, not just clicks. Where Aria is connected, we report on conversations and bookings, not only visits.
A named person. You always know who is working on your account and how to reach them.

Be one of our first success stories

We're building our services portfolio one client at a time, and we're open about it. We're taking on a small number of founding clients who get:

Preferred founding rates for the first engagement term
Senior, hands-on attention. You work directly with the people doing the work
Aria included on your campaign landing pages for the length of the engagement, so you can see the full "found + converted" model in action

What we ask in return: if we get you results, you let us share them as a case study (you approve the final version, and we can keep it anonymous if you prefer).

Limited places. Places are offered after a short working session to make sure we're a good fit.

Ready to be the business that gets chosen?

Book a working session. We'll look at how you show up in search and AI today, where you're losing people, and what we'd fix first. You'll leave with a clear next step, whether or not you work with us.

Get a free AI Visibility Check, or book a working session.